Treating both the natural environment and the people who inhabit it in a truly sustainable manner, employing conscious management practices, is in the Barracuda Group's DNA.
Terms like ESG, which stands for “environmental, social and governance” in EN, had been mostly ignored by the Brazilian corporate world when Barracuda made it a priority to work with hospitality that had a minimal impact on nature and the community where it's located.
In 2021, the Barracuda Group founded the Yandê Itacaré Institute. The organization's mission is to contribute to the social and environmental development of the communities that Barracuda's properties work with to create unique guest experiences.
The institute promotes entrepreneurial education and stimulates socio-environmental initiatives through the exchange of knowledge, qualification and seed investment that make the plan of action for each project possible. At least 12 projects have already been initiated.
One of the standouts among them is Uruçu Viva, which supports a group of 14 beekeepers from the Pancada Grande settlement. With a focus on sustainable management, the initiative enables the conservation of colonies of the Yellow Uruçu, a bee species that is threatened due to the destruction of the Atlantic Forest.