Sustainability is deeply rooted in the DNA of the Barracuda Group and guides its actions across all dimensions: in its relationship with the environment, its connection with the community, and especially in its internal organization, where team members are nurtured as agents of positive transformation.
For the past 20 years, Barracuda has been committed to developing a low-impact hospitality model based on responsible practices, fully integrated with the territory of Itacaré, Bahia.
Barracuda’s hospitality is built around a transformative purpose: to raise awareness and create lasting impact
CO2 Legal Tourism – Climate Guardian Destinations is an innovative initiative by the Mecenas da Vida Movement, bringing together stakeholders from the tourism sector — including travelers — to support climate protection, forest regeneration, and conservation of the Atlantic Forest biome’s natural resources.
Since 2023, Instituto Yandê Itacaré has been implementing this program in Itacaré, expanding its reach and reinforcing its commitment to regenerative tourism. The project is also active in Jericoacoara, Ilhéus, Arraial, and Trancoso.
Towards Zero Waste is a strategic tool designed to transform the hospitality sector by promoting the efficient management of organic and recyclable waste. It supports better handling practices by staff involved in composting and recycling,
creating income opportunities and minimizing landfill contributions. Zero Waste is an ethical, economical, efficient, and visionary goal to help guide individuals toward more sustainable lifestyles.
PINSI is a pioneering program in Itacaré, dedicated to selecting and supporting grassroots social initiatives. Its mission is to promote youth empowerment and entrepreneurship by improving academic,
physical, and cognitive development, while also enhancing the technical and managerial skills of local cultural and socio-environmental initiatives.
At Barracuda, we believe that true luxury lies in caring for the environment and valuing the people who are part of our journey. This philosophy inspired the creation of the Barracuda Tem Dendê blog — a digital space that
reflects who we are and what we believe in. Barracuda Tem Dendê celebrates our people, our culture, and our unwavering commitment to sustainability by sharing stories and initiatives led by our collaborators.
